JJ Valaya’s new flagship fashion and luxury interiors store opens in New Delhi

Fashion designer JJ Valaya’s new flagship experience — The World of Valaya — opened at JW Marriott Hotel in Aerocity, New Delhi. This 12,000-square-foot two-storey concept store will feature the designer’s three primary loves under one roof: fashion, home and photography. Designed by Valaya Home, the multidisciplinary space remains rooted in quintessential Valaya sensibilities. Every product at the store has been designed, developed, or curated by the master couturier, reflecting the synergy of modern, maximal, and multi-cultural elements.

The ground level showcases the luxury Valaya brand — JJV, a line of consciously made fashion jewellery; JJ Valaya’s books on photography; fashion accessories such as pocket squares, cufflinks, scarves, and belts; and a selection of Valaya home furniture. The art deco-inspired staircase leads to the lower level which features a grand chandelier in the resplendent Jamawar Gallery featuring walls fabricated using original antique jamawar shawls and art deco inlay flooring. This leads to the central artery of the space — the grand passage in black and white with a signature chevron ceiling illuminated by a series of pendant lights.

To the left of the central passage lies the fashion section housing the women’s wear and menswear collections, a couture museum showcasing single-edition masterpieces, a precious jewellery showcase, and the private lounge for bespoke consultations, Le Salon du Musée. Here one will find the legendary Valaya embroideries in the finest of Couture for women and men besides a showcase of the Fabled Alika Jacket, The Shifting Leaves Chevron Line as well as a line of Jhalamand House shirts. Also featured here is a line of men’s shoes, Cufflinks, pocket squares and buttons and scarves, belts and headbands for women. This space also introduces the JJ VALAYA line of precious jewellery (crafted in association with Jagdish Jewellers Chandigarh, creators of the maharaja’s jewels since 1866).

To the right of the alley, a black arched entrance with signature Valaya wall tapestries brings you to the central Altar Lobby of the Home section where you can meander through five seamlessly interconnected zones — the living room, the bar with its dedicated lounge, the dining room, and the bedroom — for a complete Valaya Home experience.

Curated by: IDW Staff
Photographs: Ashish Sahi; courtesy The World of Valaya