Inside the warm retail space showcasing bricks in New Delhi

The humble brick is the hero of this experiential centre crafted by Renesa Architecture Design Interiors for Jindal Mechno Bricks Pvt Ltd.

Curated by: Deepa Nair
Photographs: Niveditaa Gupta; courtesy Renesa Architecture Design Interiors

Jindal Mechno Bricks Group’s impressive experiential space created by Renesa Architecture Design Interiors in New Delhi places the company’s core product — the humble brick — at the heart of its design narrative.  With over 50 years in the fraternity, the company (now helmed by second generation entrepreneurs) was seeking an intrinsic facelift for the brand’s demeanour that could be expressed through a thematic and modular design identity — an evolving yet congruent architectural language that could dot any retail outlet nationally and globally.

The facade of this experiential space impresses with its unassuming and uniformly punctured elevation which is overlaid with bricks, allowing the core material to don a focal role. Focusing on the lifecycle of each brick from its earthly genesis to its firing, the interiors have been interpreted as a contemporary dive into the chambers of a classic brick kiln. Covered in a gamut of earthy hues and laying patterns of brick bonds, the experiential centre has allowed the bricks to become the true-blue protagonist in the spatial scheme.

With a warm spectrum of yellows, terracotta, browns and taupe, the floors, ceilings, and walls have been swathed in various brick modules that gain their distinct tints based on the firing levels the native clay undergoes. With a homogeneous presence, the palette dabbles in a range of umber tones which manifest as a repository of bricks that playfully engage in a tête-à-tête with light that percolates through the windows.

The petit blueprint hosts a display area, and ancillary zones like an office, bathroom, and pantry section. A group of nine monolithic brick-clad pedestals emerge from the floors symmetrically in the heart of the layout creating display surfaces for catalogue of products. With three distinct brick bond typologies, primarily across the façade, interior walls, floors, and the vaulted ceiling, the architectural intervention focuses on exhibiting to the patrons how the material can be utilised in an ingenious and malleable manner.

Fact File

Project: The Brick Bond
Clients: Harshit Jindal and Lakshay Jindal (Jindal Mechno Bricks Group)
Location: New Delhi
Area: 550 sq ft
Principal architects: Sanjay Arora and Sanchit Arora
Principal designer: Vandana Arora
Design team: Virender Singh, Tarun Tyagi, Jagdish Bangari, Anushka Arora, Akarsh Varma, Aayush Misra, Prityaanshi Agarwal and Janhvi Ambhurkar
Lighting: White Lighting Solutions