Fabindia has unveiled their first ever home and lifestyle concept store at Khan Market, New Delhi. Spread across 1,900 sq ft this new space is created and curated with a vision to offer a holistic lifestyle experience, and is etched with impeccable detailing and decor sensibilities. The store offers a visitor many ways in which they can imagine their living, dining, kitchen, entertainment, bath, lounge, home office and children’s room through various settings. Through their Interior Design Solutions (IDS) service, the brand inches even closer by offering an expert’s help on-ground to ensure the customer walks away having made the most informed purchases.
With a 61-year legacy, 312 stores spread across India and 14 international stores, Fabindia is India’s retail platform for a wide range of products produced by artisans living largely in rural areas. With an endeavour to blend indigenous craft techniques with contemporary designs, the vision with this new store, too, is to offer affordable and aesthetically handcrafted products made of natural materials and fibres.
In view of the current Covid-19 scenario, the outlet ensures a safe customer experience through their strict hygiene practices. While, all the state guidelines and protocols are followed, the store associates carry out a detailed sanitising regime of disinfecting every area and item in the store. Additionally, constant body temperature checks are maintained using a contact-less thermometer alongside everyone standing equipped with masks, gloves and face shields that they wear at all times at work.
Curated by: Deepa Nair
Photographs: Courtesy Fabindia
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