Jaipur Rugs has launched a new collection — Archetype — in collaboration with Abin Chaudhuri, principal architect of Kolkatta-based Abin Design Studio, a celebrated name in the architecture and design industry. The new collection is an amalgamation of Jaipur Rugs’ decades of craftsmanship combined with Abin’s vision and design aesthetic which draws inspiration from architecture in different epochs ie, Ancient, Vintage, Modern, Brutalist and Contemporary.
Derived from the Greek word ‘arkhetupon’ (meaning something moulded first as a model), Archetype presents the fundamental principles of architecture through simple forms, colours and shapes on rugs. Addressing variations of the human personality through architectural philosophies — from ancient to contemporary, each design is driven to inspire. “Archetype embodies the soul of architecture through elemental forms made by hand. It presents the fundamental principles of architecture through simple forms, colours and shapes on rugs. It celebrates the idea that in every magnificent creation of man lies a concept that is simple, primitive and driven by collective evolution. To me, carpets are like art work — knitted pieces of art lying on the floor. They enrich the space by adding value as it is fine tuned in the design stage to artistically fit these new world interiors while also reflecting on the heritage. Each design in the collection is driven to inspire, seamlessly introducing creative energy in spaces,” explains Abin.
Speaking on the collection, Yogesh Chaudhary, Director of Jaipur Rugs commented, “With Archetype, Abin has highlighted various facets of human personality through architectural philosophies. With his graphical visual interpretation of architectural eras, he has helped us add some great designs to our product offering. His rugs have a fresh take on architectural tents that will work beautifully in all kinds of homes and settings.”
Curated by: Deepa Nair
Photographs: Courtesy Jaipur Rugs
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