Colour expert, Pantone, has announced the Color of the Year 2023 — Viva Magenta. Vibrating with vim and vigour, the shade is rooted in nature and descends from the red family. Powerful and empowering, this animated red encourages experimentation and self-expression without restraint; and is an electrifying, boundaryless shade that is a stand-out statement. The dynamic Viva Magenta (PANTONE 18-1750) is a transformative red tone capable of driving design to create a more positive future.
Curated by: Deepa Nair
Photographs: Courtesy Pantone India
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